What’s the single most important factor that makes any mobile app stand out?
Some say it’s the UI, while others believe that its functionality sets it apart from the crowd.
But, most if not all end with the conclusion and agree on the fact that all these efforts funnel into providing the best user experience. Factually speaking, this terminology of providing “the best under experience” is also mainstream now… everyone knows and brags about it here and there.
But there is one thing that can help you get your competitive edge: an AI-powered ChatBot. Yes! By this, we’re talking about an AI assistant, similar to ChatGPT, that gets you covered whenever you need any assistance.
According to Statista, there were 1.17 billion visits to chatbot websites from mobile devices at the beginning of 2024. These numbers show the likability of users relying on these chatbots, so why not integrate them directly into your mobile applications?
It’ll strategically keep your users engaged and accommodated at the same time.
AI chatbots have come a long way, from just answering users’ queries to now using generative AI. You can now even generate high-quality visuals through them with the help of just a few prompts.
Curious to know how these AI-driven chatbots can make your app a go-to? And how can a professional mobile app development Dubai company help you with it?
Let’s take a look at how these chatbots enhance user engagement, drive business growth, and uplift the overall user experience.
Around-the-clock Customer Assistance
How vigilantly can you assist your clients with your customer support team? You can assist them maybe 7 out of 10 times maximum, leaving room for missed opportunities. But with AI chatbots? There are no limitations or direct human interaction involved, resulting in 24/7 client support, because they don’t get tired or get exhausted, needing breaks. They keep on assisting your target audience, nurturing a deeper level of trust and loyalty.
Take for instance the chatbot of food delivery apps, they guided the users throughout the process. From suggesting foods and related restaurants to placing the order, and post-order support – they do it all. They don’t get frustrated with endless user queries, keeping them updated with the real-time updates of their order.
Customized Experience For Every User
Talking about personalization, mobile applications can leverage these AI chatbots to custom-tailor each and every user’s journey. How? Through historical data and ML algorithms, these chatbots can recommend products, show offers, and provide content that the users are more likely to be interested in. Think of an e-commerce mobile application, where these chatbots analyze a user’s browsing history, past purchase data, and their interaction with particular products and stores. Chatbot can now suggest what the end-user truly wants even at what specific time. This level of personalization increases the probability of users coming back for more.
Studies suggest that websites with chatbots experience a higher conversion rate of 71% than those without them. So, why not translate this success into your mobile applications?
Optimized Workflows with Automated Tasks
Manual efforts are what most users run away from. AI chatbots have the capability to automate workflows within the application, helping the users save time and get precise results out of it. Let’s say your business involves appointment setting, order placing, tracking, or any sort of form filling – a chatbot can do that for you.
Take for instance any AI-powered dental clinic app. AI chatbot can help the patient book an appointment by filling out the form. Once the appointment is booked, it can automatically send the data into the database and set reminders for both the admin and the patient. This not only saves time but also enhances the user journey within the mobile application. Businesses realizing this need expect a hike in their appointment setting, returning clients, and a boosted ROI.
Multilingual Support – Language Is Not A Barrier Anymore
Do you think it’s possible to hire a support team that needs to know multiple languages to assist the clients? You can’t keep on hiring humans to address different queries in different languages. The best way out? Again AI chatbots, as these chatbots can easily overcome language barriers. Not everyone in your audience speaks Arabic or English. In order to cater to people familiar with any internationally recognized language, multilingual chatbots are your saviors. They help your prospects navigate your application dn avail of your products and services in their native language. This personalized experience garners trust within the audience, helping them choose your app over others. Try to choose an AI chatbot that covers most of the highly used languages in the world, increasing the chances of broader reach.
Real-Time Data Collection for Informed Decisions
Businesses can learn user behaviors and preferences, based on the data collected through these apps with the help of AI chatbots. Data analysis is the best way to make informed decisions and updates in accordance with user demands. It is a great way to learn the likings, pain points, and preferences of your target audience and then provide them with what they truly want. These chatbots track and analyze different user queries to understand what they mostly demand.
Advanced NLP (Natural Learning Processing) helps AI to learn the user’s sentiments. Companies can benefit from sentimental analysis to better target their prospects in a way they can’t resist availing their offerings because at that point it feels so much more personal than those with just flashy claims. You get into your audience’s mind with the help of data they themselves from to your app’s chatbot.
Scalable Solutions That Reduce Costs
AI chatbots can significantly reduce your operational costs. Think in two different scenarios, especially where customer support is integral:
1- You keep hiring humans for your customer’s assistance. Any change in requirements can significantly increase the cost of hiring more and more employees.
2- on the other hand, the same could be handled by AI chatbots, without any additional cost involved.
This not only includes the cost of hiring – think of training costs for your workforce, the cost to retain them, and their maintenance. After all, there is no guarantee with human agents that they wouldn’t leave once fully trained for better opportunities. So, an AI chatbot in this scenario is not just cost-effective but also one of the most reliable options you could have.
Enhanced User Interactions
No one could deny the fact that we’re living in the era of digitization, where the competition is fierce. There are hundreds of different applications that provide the same services and products. What can set your app apart from others is your prompt user interaction, prompt address, and simulated human-like conversations. Hyper-personalized experiences foster a sense of connectivity and reliability in the user’s mind. They feel more connected when the content they’re consuming and the offers they’re getting revolve around “them” and not “you”.
Conclusion:
Any business, irrespective of the level of sophistication they’re at, needs to understand and acknowledge the power of AI and specifically these chatbots. They need to use them strategically in a way that can provide users with a more intuitive yet engaging experience, making them feel understood and coming back for more.