have you ever wondered why businesses are not using tv newspapers or radio as much as before well its because they are choosing digital marketing agencies instead but why is that happening lets find out
what is traditional advertising
traditional advertising is the old way of promoting things it includes tv commercials radio ads newspaper ads magazines billboards and flyers these methods were super popular before the internet became a big thing
what is digital marketing
digital marketing is all about using the internet to promote things it includes social media marketing google ads email marketing websites blogs and youtube videos digital marketing agencies help businesses with all these things to reach more people online
why are businesses switching to digital marketing
1 more people are online
nowadays almost everyone uses the internet people spend hours on their phones checking social media watching videos and shopping online businesses want to be where the people are so they choose digital marketing
2 cheaper than traditional ads
putting an ad on tv or in a magazine can be super expensive but posting an ad on social media or google can be much cheaper and you can reach a lot of people even with a small budget
3 easy to track results
with digital marketing you can see how many people clicked on your ad visited your website or bought something traditional ads dont show you that kind of data you just hope people saw it
4 target the right audience
in traditional advertising everyone sees the same ad but not everyone is interested in what youre selling with digital marketing you can choose who sees your ad like people who love sports or people looking for new shoes
5 faster results
when you post an ad online you can start getting clicks and sales right away traditional ads take longer to create and might take weeks to see results
6 more engagement
with digital marketing people can like share comment or click on your ads this helps businesses interact with customers traditional ads are one way only you talk but no one can talk back
7 flexible and easy to change
if an online ad is not working you can change it anytime but if you print a newspaper ad or put up a billboard you cant change it until you pay for a new one
real life example
imagine you open a new pizza shop you can put an ad in the newspaper but maybe only a few people will see it instead you post a photo of your yummy pizza on instagram with a special discount soon lots of people start visiting your shop because they saw your post online
how digital marketing agencies help businesses
1 create awesome content
they make cool posts videos and ads that grab attention
2 run social media ads
they help businesses advertise on facebook instagram twitter and more
3 improve websites
they make websites look good and easy to use so people stay longer and buy more
4 track data and results
they check which ads are working and make changes to improve results
5 manage email marketing
they send emails to customers with special offers and updates
differences between digital marketing and traditional advertising
1 cost
traditional ads are more expensive digital marketing can fit any budget
2 audience
traditional ads reach everyone digital marketing targets specific people
3 feedback
traditional ads get no feedback digital marketing lets people comment and interact
4 flexibility
traditional ads are hard to change digital marketing ads can be changed anytime
5 tracking
traditional ads dont show results clearly digital marketing shows real time data
why digital marketing is the future
1 everyone is online
people shop watch videos and read news online so businesses need to be there too
2 mobile phones are everywhere
people use phones more than tv or newspapers businesses can reach them anytime
3 social media is powerful
platforms like instagram and tiktok have millions of users businesses can go viral with the right content
4 data driven decisions
businesses can make smart choices based on data and improve their marketing strategies
things to consider before switching to digital marketing
1 know your goals
what do you want more sales more followers or more website visits
2 choose the right agency
look for an agency with experience and good reviews
3 set a budget
decide how much you can spend on digital marketing
4 track your progress
check your results regularly to see whats working
5 stay updated
digital marketing trends change fast keep learning new strategies
common mistakes businesses make
1 ignoring social media
some businesses think social media is not important but its a big deal now
2 not targeting the right audience
showing ads to everyone wastes money focus on people who are interested in your products
3 no clear strategy
posting random content without a plan wont get good results
4 not tracking performance
if you dont check your results you wont know what to improve
5 giving up too soon
digital marketing takes time dont expect instant success
final thoughts
businesses are choosing eMarketing Egypt over traditional advertising agencies because its cheaper faster and more effective with digital marketing you can reach the right people track your results and grow your business quickly if you want your business to succeed in todays world digital marketing is the way to go