if you have a business in egypt and you want to tell more people about it you need digital marketing digital marketing means using the internet to show your business to people you can use facebook instagram google and other websites to get more customers but who will help you do this you can work with a freelancer or a digital marketing agency in Egypt but which one is better let us find out
what is a freelancer
a freelancer is a person who works alone they do not work for a company they work for themselves a freelancer can help you with many things like making social media posts running ads on facebook writing blogs and designing websites they work on projects one by one and they can work with many businesses at the same time
what is a digital marketing agencies
a digital marketing agency is a company that has many people working together they have experts in different things like social media marketing search engine optimization seo paid ads website design content writing and more an agency helps businesses grow by making a full plan for digital marketing
pros and cons of hiring a freelancer
freelancers can be a good choice for small businesses because they cost less and they can work fast but there are also some problems let us look at the good and bad things about hiring a freelancer
good things about freelancers
1 cheaper freelancers usually charge less than an agency because they work alone and do not have big costs 2 flexible freelancers can work at any time and you can hire them for a short time or for one project 3 easy to talk to when you work with a freelancer you talk to one person so there is no confusion 4 fast work freelancers do not have to wait for approvals from a team so they can finish tasks quickly
bad things about freelancers
1 limited skills one freelancer cannot do everything if you need social media marketing seo and website design you may need to hire many freelancers 2 no backup if the freelancer is sick or busy your work will stop 3 no long term strategy freelancers focus on small tasks they do not always make big plans for your business growth 4 quality problems not all freelancers are good some may not deliver high quality work
pros and cons of hiring a digital marketing agency
a digital marketing agency can help your business in many ways they have a team of experts who can do different types of marketing work but agencies also have some problems let us look at the good and bad things about hiring a digital marketing agency
good things about digital marketing agencies
1 full service an agency has experts in seo social media ads content writing email marketing and more so they can handle all your marketing needs 2 professional work agencies have teams with experience so they deliver high quality work 3 backup if one person is sick or busy someone else in the team can continue the work 4 big strategy agencies do not just do small tasks they make long term plans to help your business grow 5 latest tools agencies use the best digital marketing tools to get better results
bad things about digital marketing agencies
1 more expensive agencies charge more because they have a full team and use advanced tools 2 less flexible agencies have many clients so they may not work on urgent tasks right away 3 long process agencies follow a system and need approvals so work may take longer 4 hard to communicate sometimes you do not talk directly to the people working on your project so there can be misunderstandings
when to choose a freelancer
if you have a small business and a low budget a freelancer can be a good choice they are good for short projects and simple tasks like making social media posts running small ads or writing blogs if you do not need a full digital marketing plan a freelancer can help
when to choose a digital marketing agency
if you have a bigger business and want to grow fast an agency is a better choice they can make a full plan to help you get more customers and increase sales if you want seo social media marketing and paid ads all together an agency is the best option
which one is better for your business
there is no one right answer it depends on your business size budget and goals if you need quick work at a low cost choose a freelancer if you want a long term digital marketing plan with high quality work choose a digital marketing agency
final thoughts
digital marketing is very important for businesses in egypt if you want to reach more people and sell more you need to use online marketing choosing between a freelancer and an agency depends on what you need if you have a small budget and need simple tasks done a freelancer is good if you want a full marketing plan with experts an agency is better think about what your business needs and make the right choice