Today’s online marketing world is driven by e-commerce sites which are similar to any retail store. One such popular store that has become an important part of online listings is Shopify.
However, online buyers want to evaluate every product before buying like any other physical store so they end up checking the online review platforms. One transparent and trustworthy online review platform is Google Reviews, which accounts for the most authentic reviews.
Thus, looking into the authenticity of Google reviews many businesses have turned to making them part of their marketing game. To make the online marketing game strong businesses and marketers are integrating the Google reviews widget on Shopify website.
This strategy has proven to be very successful and beneficial in shaping the online presence of businesses. However, it has many other beneficial sites for your e-commerce store as well which has been covered by this article.
Let’s shed light on them together by reading them till the end.
Essentiality Of Google Reviews For Your Online Stores
Google reviews are beneficial as well as a very powerful tool for your online stores. It comes with the authority to inform a lot of things to your potential customers about your e-commerce business. This is why it will be a great idea to display Google reviews on Shopify website through the easy embedding process.
As per the study of Invesp, it has been found that 31% more time will be spent by the average customer in a retail store that has outstanding customer reviews. So, you can imagine the traction that the Google review can bring to your website. Thus, it would be a big mistake to ignore the benefit of Google reviews for your e-commerce business. Below are the benefits your e-commerce business can enjoy by using Google reviews in their marketing.
1. Generate trust
E-commerce is a global-level business that has numerous brands in every category. Thus, getting the product is not the issue but choosing the wrong product can be. This is why Google review comes to the rescue of the customers. Not only is it a savior for the customers but for the businesses as well.
Google reviews are a great tool for businesses to build the trust of customers as they tell the best about the quality and services of the product. So, when your visitors read dozens of Google reviews on your website it creates a good online reputation for your business which helps customers put trust in your business. It has been found in the study of Cateperra that 63% of the customers will trust a brand and buy from them for their good Google reviews.
2. Boost sales
As you read above Google reviews heavily to build the trust of your potential customers this will automatically affect their purchasing decision. Reading all the positive reviews of your e-commerce stores will drive the confidence of your potential customers to buy from your brands. Thus, Google reviews are great social proof for your e-commerce store that will in turn boost your sales.
To buy from a company, customers always look for solid proof that the product is worth their trust, which is possible only through Google reviews and not through biased advertisements. Google reviews are the best marketing tool in this competitive online market which is 12 times more trusted by the customers as per Econsultancy.
3. Improve the visibility
If you wish for more people to reach your e-commerce store and wish to expand the visibility of your brand on the internet then it will be a smart idea to add Google reviews to your marketing games. The Google reviews have relevant keywords, so, when your potential customers look for a similar product or similar business in the search engine your e-commerce store will appear with the reviews.
Thus, Google reviews work to improve the visibility of your online store on the internet as a result it will lead to more customers and drive more sales of your product.
4. Solve product issues
How will you know whether your product has any loopholes or not? Very clearly Google reviews will help you to identify any kind of loopholes or drawbacks to your product. Other than praising your products, customer reviews disclose any kind of major or minor issues of your product that need your attention.
Thus, You need to work on removing the drawbacks of your product to achieve ultimate customer satisfaction. Bringing required changes to the products and services makes it more valuable for your potential customers.
Parting Note
In this competitive age of online business, Google reviews are an effective digital word of mouth that talks about the quality of your products and services to your potential customers. Google reviews will work towards driving revenue, building reputation, etc of your e-commerce stores helping you to stand out from the competition.
This article has covered the importance of Google reviews for your online stores. Thus, integrating Google reviews on Shopify website has proven to be a very successful strategy.
Thus, use them to strategize the marketing game of your e-commerce store.