If you’re struggling to grow your own blog, it may seem counterproductive to write posts for other websites. Isn’t it? But the fact is- guest posting is a proven effective technique in the evolving world of SEO and digital marketing.
So, how does guest blogging become so effective? And, how to extract the benefits of guest posting? Well, in this guest post we’ll discuss every single detail of guest posting SEO as well as guest blogging tips for digital marketing.
What is guest blogging?
Guest blogging is the process of publishing your article on a publication or blog without being the owner of it or a regular contributor. Guest blogging is a great way to build backlinks and to increase the exposure of your brand.
Guest posting is considered one of the vital parts of a successful SEO strategy as it helps people discover your expertise and building your authority. As an example, if you have monthly 10 visitors, you can get up to 100000 visitors by guest posting. You’ll wonder knowing that this can help increase your domain authority too!
Guest Posting SEO: 3 Common Strategies
Guest posting is not limited to writing a 500-1000 words blog post but It is about implementing strategies that cater to your needs. Already made your mind for guest posting, consider the following strategies-
Be Direct and Personal
For being a guest writer, contact directly to the owner of the related blog and ask for guidelines. Create text articles and publish them with backlinks that direct to your site. This is the most common strategy used by thousands of bloggers.
Create Video Content
Uploading reviews and video tutorials on video streaming and sharing websites like youtube are recommended. The quality of those videos has an impact on SEO. How? Well, if you upload valuable informative videos, other bloggers can use them as a reference and you’ll get backlinks.
Select the Right Content
Before publishing blogs, know what type of content people love to read. How-to guides and infographics are such types. Creating these types of content can be time-consuming and expensive but your author bio and backlinks will make it a win-win situation.
Maximize the output by experimenting with various strategies. Select several channels to distribute your content.
Guest Posting SEO: 3 Common Mistakes
Struggling with your guest posting? Like most marketers, you may be using the wrong approach and the significant results are not being visible.
Our recommendation is to assign the task of guest posting to a qualified agency that has a team of experts that understands the process very well, like Doodle Digital. 3 common guest posting mistakes are-
Targeting low- quality backlinks
One common mistake among marketers is they think more links are better. But the truth is hundreds of high-quality backlinks can help rank better than thousands of crappy links. Sometimes quantity matters! But never let quantity be the detriment of quality. So, opt for high authoritative links instead of a bulky amount of low-quality links.
Flawed Website Conversion Structure
For e-commerce websites, guest blogging does not only improve your traffic but it also boosts the conversion rate of your online business. But, if you have a not well-optimized site, guest blogging won’t bring increased traffic to it.
Misunderstanding the Working Mechanism of Guest Blogging
Guest blogging is an ever-evolving process that has changed over the years. So you should have a clear idea of how guest blogging works to avoid failure.
How to Find Sites to Submit Guest Post?
It’s been pretty overwhelming for the beginners to find the sites that accept guest posts. If you’ve done writing fantastic guest posts, it’s time to find those sites. Follow the methods below-
Google Search
Searching on Google is a simple yet effective method. Search your niche-related keywords on Google to find other sites similar to yours. If your known bloggers are posting guest blogs, search “guest post by [blogger’s name]” to find sites where you can publish your posts too.
My Blog Guest
Connect with other bloggers by creating a free account on “My Blog Guest” and publish your high-quality articles on their blogs.
Benefits of Guest blogging
So why would you spend time and money posting articles on other’s blogs? Well, the benefits are-
- Increase backlinks
- Improve domain authority
- Increase traffic
- Branding
- Lead generation
- Social media boost
- Build credibility and portfolio
- Improves content marketing
- Shorter sales cycle
Final Words
Hopefully, you’ve got a crystal clear idea of guest blogging strategy to enhance your digital marketing. Never forget that guest blogging is a long-term strategy that won’t start generating traffic after posting one or two articles. Also, top-notch writing skills are required for overall success.