Brand identitiesare intangible. We can’t touch them or hold them. But, they appeal to the senses. Your brand identity will fuel business recognition, differentiating your company from its competitors.
What is Branding?
Branding or brand building is the process of unifying all the disparate elements that represent the brand into a system. These systems represent tremendous value.The “brand value” of a company is an important asset. It appears regularly on the balance sheets of many top companies. For some companies, their intangible brand values are even greater than their tangible assets.
Branding is a disciplined process used to create awareness and boost customer loyalty. The essence of branding is seizing every opportunity to express why consumers should choose your company over another. Designing high-quality logos is one of these numerous branding opportunities.
Can a professional logo design company in Bangalore boost your company’s brand identity? What roles do logos play in branding strategies? Here are the reasons why companies leverage high-quality logos to elevate their branding strategies.
Why Logos are Vital for Effective Brand Strategies?
Design plays a critical role in branding strategies. High-quality design differentiates the intangible aspects of your brand – emotions, essence, and context – elements that matter most to consumers.
A solid logo design is one that onlookers remember after just a quick glance. In many situations, brands only get one quick glance to make a positive impression on customers.Think, for instance, of pedestrians looking up just as a branded bus pass by. A simple, small, but carefully designed logo is guaranteed to catch their eyes.
The instant brand awareness that logos generate makes them vital elements of branding strategies. Modern-day consumers aren’t willing to go through pages of marketing content. To engage them, brands need instantly recognizable visual artifacts. That’s exactly what logos do – they create instant connections with target audiences.
Every leading logo design agency in Bangalore is aware of the instant impact high-quality logos can generate. Professional logo designers research the company’s competitors, target audiences, etc., to create apt logos. These logos go on to represent the brand for years. In some cases – centuries (e.g., Coca Cola).
Logos Represent Brand Values
In 1999, Amazon.com partnered with Turner Duckworth to transform its brand identity. The eCommerce company’s positioning as a customer-friendly company was at the core of its branding objectives. Instead of creating more marketing materials or changing brand colors, the company focused on creating a new logo.
- The new logo design was vastly different from the old logo. The new logo reflected the company’s desire to sell more products, not just books.
- The logo design team linked the letter “A” of “Amazon” to the “Z.” This design communicated the idea – “You can find anything on Amazon.com – from A to Z!”
- The logo designers came up with custom fonts for the wordmark. In the new logo, the word “Amazon” was bigger than the “.com.”
Amazon’s logo is now a unique and proprietary identifier that’s instantly recognizable across the world.
Similarly, a modern-day logo design agency in Bangalore can create logos that –
- Infuse the company’s personality into the logo.
- Create a compelling design that effortlessly conveys the core brand message.
- Create logos with colors, tones, fonts, etc., that subtly narrate the story the business is trying to tell.
Logos set the stage for brand stories or narratives. Nowadays, brand logos are used in almost all content marketing and branding efforts of companies. A company will use its logo on its social media pages, infographics, branded marketing materials, etc. A logo that represents core business values is guaranteed to create lasting impressions on target audiences.
Trigger Brand Recognition with Distinct Visual Identities
The key objective of every branding strategy is to drive brand awareness. Most people are visual creatures. They respond far quicker to visual stimuli than text or speech. To generate brand awareness, you have to give your business a distinct visual identity. Logos are visual artifacts that are easy to remember and instantly identifiable.
These visual artifacts trigger brand-related perceptions in the minds of customers. Think about how the classic Mercedes logo instantly triggers a sense of class. Even before you see a Mercedes ad, you know it’s going to be classy just by looking at the logo. The same applies to companies like IKEA, eBay, Google, Univision, IBM, Polo, Lacoste, and Twitter.
All these brands have iconic logos that convey big ideas. Through repeated exposure, any brand symbol can become instantly recognizable. That’s why companies like Apple and Nike don’t even have to use their brand names anymore. Their ads feature only their logos.
A carefully-designed logo from an experienced logo design company in Bangalore can become a mnemonic device for your brand. Logos serve as the foundational basis of all branding strategies. If you have a high-quality logo, it will elevate all your marketing and branding efforts.