Any construction business needs to acquire new projects. You may be a small or big Construction company in St Louis, and there are many competitors in the market, so it might not be easy to get noticed. Traditional advertising methods through cold calling, direct mailing, and word of mouth do not always pay off.
They are effective internet marketing tools that put you in potential customers’ minds and let you acquire extra projects. It was said once by marketing legend Seth Godin, “Marketing is no longer about the stuff you make, but the stories you tell.” They enable you to send your company story efficiently.
You may be wondering if retargeting ads are for tech or e-commerce companies, but they’re not. Construction companies can use them to increase and win more projects. Let’s dive into how it works, why it works, and how you can leverage it for your company.
What Are Retargeting Ads?
Retargeting advertisements are internet ads that reach people who have once visited your site or interacted with your material.
Suppose a potential customer comes to your website to check out your portfolio or ask for a quote but fails to come back after that. It is a reminder of your services when they are on the internet.
It’s like a follow-up online. If a prospective client came into your office, asked a few questions, and left without signing an agreement, you would likely follow up on a phone call or letter. It does the same thing online.
“From Blueprint to Reality—We Build What You Imagine.”
Why Retargeting Works for Construction Companies
Construction projects take a long time to plan. Clients will look at a couple of companies, get quotes, and take weeks or even months to decide. If they don’t see your name again, they can easily forget you.
Retargeting solves this problem by keeping your company in front of your potential clients. Research shows that it can boost conversion rates by as much as 150%. Here’s why it works so well:
- Creates Trust and Credibility – Customers will hire a company they know. It puts your company in the forefront of their minds.
- Strikes Warm Leads – Rather than advertising to the masses, it strikes individuals who have already expressed interest in your service, so they are more likely to be customer.
- Cost-effective – Because you’re targeting a particular audience, typically cheaper than regular advertising.
- Personalized Messages – You can address individuals according to what a visitor sees.
If they see your “residential construction” page, you can display an ad for homremodellingng.
“Your Dream Home, Built to Last—Let’s Make It Happen!”
How to Leverage Retargeting Ads for Your Construction Business
To start an effective campaign, do the following:
1. Define Clear Goals
Define the goals of your campaign. Do you wish to generate more leads, more quote requests, or more of a particular service like home remakes or commercials? Well-defined goals will assist in creating focused advertisements and keeping track of successes.
2. Add a Retargeting Pixel
A retargeting pixel is a very tiny piece of Facebook or Google Ads code that follows up on people who visit your website. You can either request your web developer or marketing firm if you have no clue how to do it.
3. Segment Your Audience
Not all visitors to your site are interested in the same thing. Some are visiting for residential work, and some need commercial. Segmentation allows you to display various ads to various visitors:
- “About Us” page visitors? Display experience and reputation-based ads.
- “Services” page visitors? Provide them with a little more detail about your services.
“St. Louis’s Trusted Construction Experts—Get Your Free Quote Today!”
4. Create Engaging Ads
Your ads must get noticed and provide value. Use high-quality visuals or videos of completed projects and include a definite call-to-action (CTA) such as:
- “Get a Free Quote”
- “Schedule a Consultation”
Additional recommendations:
- Emphasise your differentiator (e.g., “20+ Years of Experience in St. Louis”)
- Emphasize customer feedback to create trust
- Provide something of value, such as a free quote or remodelling guide
5. Use the Right Platforms
It can be displayed on Google, Facebook, Instagram, and LinkedIn. Pick where your target audience is most active.
- Facebook & Instagram – Ideal for homeowners who are interested in residential projects.
- LinkedIn – Ideal for accessing commercial clients.
6. Track and Optimize
Regularly check how well your ads are performing. If a poorly performing ad, attempt to alter the image or CTA. A/B testing different versions of your ads will help determine what works best.
Best Practices for Retargeting Ads
Adhere to these best practices to maximize its use:
- Limit Ad Frequency – Repeated exposure to the same advertisement will annoy potential customers. Utilize frequency capping to manage exposure.
- Optimize for Mobile – Most individuals use the internet on their mobile phones, so make your advertisements mobile-optimized.
- A/B Test Your Ads – Test out various images, headlines, and CTAs to find what works best for your audience.
- Match the Sales Cycle – Since construction projects take a while, continue to keep your ads live for 30-90 days to stay top of mind.
- Have a Definite Next Step – All advertisements should call the users to do something, such as book an appointment or request a free quote.
Real-Life Application: Retargeting for a Construction Company in St. Louis
Suppose that you are a St Louis home renovation contractor company. A homeowner comes to your shop, looks at your portfolio of projects, and asks for a quote but doesn’t follow through. Using retargeting, you can make them see an ad that includes before-and-after images of a kitchen renovation, with a CTA such as “Remodel Your Kitchen Today—Get a Free Quote!”
In the following few weeks, they notice your advertisements as they scroll on Facebook or a website. Constant exposure makes your company come to mind, and sooner or later, they choose to contact and employ you for their task.
Success Story: How a St. Louis Construction Company Boosted Leads with Retargeting
A mid-sized company was unable to turn website visitors into leads. They used a retargeting approach that involved:
- Showing testimonial ads to visitors who saw their portfolio
- Using video ads from successful commercial projects
- Providing a free consultation to visitors who saw the contact page but did not fill out a form
The result? A 40% conversion boost as well as lowering the cost per lead by 25% in three months.
Conclusion
Retargeting ads can assist construction companies in st louis missouri in acquiring additional projects. By sustaining top-of-mind awareness and conveying targeted messages, you can gain trust, produce leads, and expand your business.
As Peter Drucker eloquently put it, “Marketing aims to know and understand the customer so well the product or service fits them and sells itself.”
It does just that.
This is the moment to use retargeting advertisements and turn your website visitors, rs into repeat customers.
They are an excellent way to help build companies that want to secure more contracts. By keeping them in front of potential clients and sending personalized messages, you can gain trust, generate leads, and expand your business in the long run.
As a contractor in some place in the U.S., it can place your business in a good light in a very competitive industry.
Keep in mind that the secret to success is consistency and staying up-to-date. Keep your ads simple, track how they are performing, and don’t be afraid to change your strategy as needed.
The correct strategy can convert infrequent site visitors into regular customers—and allow you to create a stronger, more successful business.
So, what do you have to lose? It’s time to unlock the potential of retargeting and start winning more construction projects today!