Instagram is one of the most perfect and popular social media marketing platforms for hotels. — so, how do you increase your hospitality business on Instagram? First, you should understand how its algorithm works.
Nowadays, the algorithm is highly personalized. How?
Based on your activity, it shows you the content that you might like. So, Everyone’s explorer page is different. It depends on your activity.
Why is it so great to get on the top of the explorer page?
The explorer page is a great way to reach new customers for your hotel.
Why did you choose Instagram to increase your hospitality business?
The reason behind using Instagram followers is the advertisement for your hotel. Let me explain to you how?
People love to take a snap when they’re on vacation. To share it with their friends and family, they take an image and send it to them. Their experience, which they share on Instagram about your hotel, is a free advertisement for your hotel. So, take good advantage of Instagram as it is highly effective to build community.
Ok. Now let’s discuss what an explorer page is and how it works.
What is the Instagram Explore page, and how does it work?
The explorer page shows you the content that you might like and engage with. Instagram primary purpose is to keep you on their platform so you can see more ads. To keep you on their platform, they entertain you with the kind of stuff you like. How do they know about your interest?
They did it by the algorithm. It gathers data about you and recommends your kind of content.
Few ways to get your hotel on the Instagram Explorer page:
Below are a few ways to get your hotel on the Instagram Explorer page.
1-Identify your target audience:
You’ll get a hard time if you do not target your audience. Research hashtags that your targeted audience is using. In this way, your profile’s visibility increases to your target audience, and you get high-quality guests.
2-Post content that appeals to your target audience:
Find out what type of content your audience is going to like. Make content that is more appealing to your audience.
Add stories to your content. Avoid self-talk in your content. Engage with your customers, which will be hard if your feed is full of self-talk.
3-Highlights your exceptional services:
No doubt, people believe in visual things more rather than texts. But it does not mean that you start posting about views only. Make it more than the picture. Tell people about your exceptional services and your guests’ experience.
4-Add captivating captions:
Add eye-catchy and captivating captions. It should capture interest. First, find out if you want your audience to take action after reading your post or aim to inspire them. If you want them to take action, then add a Caption that compels them to do that.
5-Always tag your location:
If your tag location, then explores the page shows your profile to nearby people. You can add a place to your stories by simply using a location sticker. When you are posting, please select an option to add a location for your hotel and choose to add it to your post.
6-Make it cute:
Post pictures of cute things; it’ll attract more attention. And add creative captions too. When it comes to doubling your followers, then you can do everything that makes it happen. Then do this again.
7-Add hashtags:
To make your post discoverable, add hashtags. There is no shame in loading your position with them. I would advise using the well-researched hashtags in your post.
Implement the above steps to increase your hospitality business. It’ll help you to get a targeting instagram followers.
Here’s a quick summary of how you increase your hospitality business?
● Know your audience
● Post content that appeals to your audience
● Highlight your exceptional services
● Add captivating captions
● Always tag your location.
● Make it cute
● Ads hashtags
In the end, Instagram is a powerful platform to grow your business. You can create an experience for your followers. Inspire more people to get benefit from your services.