A water purifier is a device designed to eliminate undesirable chemicals, biological contaminants, suspended solids, and organic and inorganic materials from water. Some commonly available water purifiers include sediment filters, water softeners, gravity, reverse osmosis (RO), ultrafiltration (UF), and ultraviolet (UV) filters. They use distillation and deionization processes to eliminate disinfection byproducts, toxins, and pollutants such as chlorine and heavy metals, including mercury, lead, and arsenic. As a result, water purifiers find extensive applications in various sectors, including domestic, chemical, petroleum, textile, and food processing industries, where clean and potable water is essential.
The Indian water purifier market is primarily driven by the rising prevalence of water-borne diseases such as typhoid, diarrhea, cholera, and viral hepatitis due to the depletion of freshwater resources. In addition, the growing awareness regarding the health hazards caused by consuming contaminated water is leading to the uptake of clean water, which is contributing to the market growth. In line with this, the rising disposable income of individuals and the escalating demand for purified drinking water is accelerating the product adoption rate.
Moreover, various initiatives taken by the Government of India toward the promotion and adoption of water purifiers to decontaminate impurities and pollutants while attaining safer drinking water represent another major growth-inducing factor. Apart from this, the water purifier market is growing at different rates in numerous states, with the western region being one of the largest water purifier markets due to the growing disposable incomes of individuals and rapid urbanization.
Furthermore, the industry is expected to face extreme competition in the coming years as various key players are implementing competitive strategies to sustain their presence in the market. They are also adopting sustainable practices to strengthen their foothold. For instance, in December 2020, Livpure, one of the important manufacturers of RO water purifiers and air purifiers in India, was recognized as the country’s most trusted water purifier brand by the prestigious TRA (Trust Research Advisory).
Based on technology, the RO segment is one of the largest purifier segments due to rapid urbanization, which is also expected to exhibit lucrative growth opportunities in the future. Along with this, various benefits offered by purified water as it helps to regulate body temperature, aids in digestion, cleans the body, helps circulate blood oxygen, minimizes skin problems, and helps prevent kidney stones, constipation, and urinary tract infection (UTI) are augmenting the product demand rate across the country.
Besides this, the increasing demand for water purifiers in both residential and industrial segments to ensure access to clean water among individuals and increasing consumer awareness about deteriorating water quality has positively influenced the market growth. Furthermore, the introduction of advanced water purification technologies, such as activated carbon filtration and reverse osmosis (RO), to cater to a wider consumer base is propelling the market growth. Other factors, including the incorporation of advanced technologies such as newer purifier models, which can effectively remove chlorine and inorganic compounds like arsenic, thereby enhancing the purifier’s performance is also creating a positive market outlook across the country.