if you have a business and u want to grow online u might hear two big words performance marketing and digital marketing they sound kind of the same right but they are not they are very different and knowing which one you need is super important a digital marketing agency or a performance marketing agency can help u but first you need to understand what they do and which one is best for ur goals lets talk about it
what is digital marketing
ok lets start simple digital marketing is everything a business does online to get more customers it includes so many things like making a website running ads on facebook and instagram writing blogs and even sending emails a digital marketing agency helps you do all of these things they make sure ur business looks great online and ppl can find you easily
what is performance marketing
now performance marketing is a little different its all about results in performance marketing you only pay for the actions ppl take like clicking on an ad buying something or signing up for a newsletter this is why its called performance marketing u pay for performance a performance marketing agency focuses on getting you these results they use ads analytics and strategies to make sure every dollar you spend brings u more money back
how are they different
ok now that we know what digital marketing and performance marketing are lets talk about the differences
1 focus
digital marketing is like a big umbrella it includes lots of things to make ur business grow online it focuses on building your brand and making ppl know about u for example a digital marketing agency might create a blog for u about how to choose the best shoes even if ppl dont buy right away they now know ur brand
performance marketing is super focused on getting results fast a performance marketing agency will run ads that say buy these shoes now with a discount they only care about actions like clicks and sales
2 payment
in digital marketing u pay for the work done like designing a website or writing blogs u dont always see immediate results but its good for long-term growth
in performance marketing u pay for the results if no one clicks or buys u dont pay anything its like a deal u only pay when it works
3 timeline
digital marketing is like planting a tree it takes time but it grows big and strong over the years a digital marketing agency helps u build ur online presence slowly but surely
performance marketing is like a rocket it works fast a performance marketing agency will get u quick results like more sales in a few days but it might not last as long
when do u need digital marketing
so when should u go for digital marketing here are some examples
1 if u are a new business
if ur just starting u need ppl to know about ur brand digital marketing is perfect for this cuz it builds ur name online
2 if u want long-term growth
digital marketing helps u grow slowly but steadily its like investing in your business future
3 if u have a small budget
digital marketing doesn’t need a lot of money u can start small with blogs or social media posts
a digital marketing agency can help u with all these things they will make sure ur brand is visible and ppl start trusting u
when do u need performance marketing
ok now when should u choose performance marketing here are some examples
1 if u want fast results
if u have a sale coming up and want ppl to buy ur stuff quickly performance marketing is the way to go
2 if u want measurable results
performance marketing shows u exactly what ur money is doing like how many ppl clicked on ur ad or bought something
3 if u have a clear goal
if ur goal is to get 1000 new customers a performance marketing agency will focus only on that and get it done
can u use both
yes u can and u should digital marketing and performance marketing work best when used together think of it like this digital marketing is the base it makes ppl know about u and trust u performance marketing is the cherry on top it gets u results fast a digital marketing agency and a performance marketing agency can work together to help ur business grow in every way
real stories of businesses in egypt
ok lets look at some real examples of businesses in egypt that used digital marketing and performance marketing
a small cafe in cairo
there was a small cafe in cairo that no one knew about they worked with a digital marketing agency first to create a nice website and post on instagram ppl started noticing their cafe but it was slow then they hired a performance marketing agency to run facebook ads about a buy 1 get 1 free coffee offer guess what they got so many customers in just one week now their cafe is super popular
an online gift shop
this online gift shop started with performance marketing they ran google ads to get ppl to visit their website it worked but they noticed ppl were not coming back often then they hired a digital marketing agency to write blogs about gift ideas and post on social media now ppl visit their website regularly and they get sales all year round
a fitness studio in alexandria
this fitness studio wanted to fill their classes quickly they worked with a performance marketing agency to run ads about discounts on memberships the classes filled up fast but they wanted more members in the long run so they also worked with a digital marketing agency to create youtube videos about fitness tips now they are famous in alexandria and have so many members
questions to ask before hiring an agency
if ur thinking of hiring a digital marketing agency or a performance marketing agency here are some questions to ask
1 what is ur experience with businesses like mine
2 can u show me examples of your past work
3 what strategies will u use to help my business
4 how much will it cost
5 how will i know if its working
why egypt is great for digital and performance marketing
egypt is a special place with lots of young ppl who are always on their phones this makes it perfect for digital marketing and performance marketing also things are more affordable here so even small businesses can use these services a digital marketing agency or a performance marketing agency in egypt knows how to reach the right audience for your business
get started now
dont wait if u want ur business to grow online start with digital marketing or performance marketing today remember digital marketing is for long-term growth and performance marketing is for fast results you can even use both to get the best of both worlds find a good digital marketing agency or performance marketing agency and let them help you soon your business will be the talk of the town