The real estate industry is only getting bigger and more crowded each day. The global real estate market is expected to generate a revenue of USD 4263.7 billion by 2025. As a real estate agent, you know that the marketplace it’s a battle for eyeballs now.
You need an advanced strategy to boost your properties’ visibility so that you can sell them more. Gone are the days when you needed to print out paper flyers and place them on people’s cars, mailboxes, or all over the city. In this digital world, you can rely on real estate video marketing.
Video marketing has now become a must-have strategy for savvy businesses that aim to stay ahead of their marketing game — regardless of their business size and industry. Here are some essential reasons why video marketing is a powerful tool for your real estate business to get off the ground flawlessly.
Convey Message Effectively
Real estate topics can be quite challenging to be explained. Many real estate agents want to make sure they put all the information they have to make sure that their customers will understand their property better. But, instead, they overwhelm them.
In this case, videos are well-known for their capability in breaking down even complex, abstract concepts into smaller chunks, so it would be much easier for your target audience to understand the information you deliver.
Your target buyers can understand what you offer in a matter of minutes. You can also rely on animation to make the explanation more engaging and enjoyable.
Showcase the Property in Much More Detail
Whether it’s a simple virtual tour shot by smartphone cameras or aerial footage captured by an advanced drone, well-crafted real estate videos can be an invaluable resource for both buyers and sellers, since it showcases the property in detail — way better than static images you put on the catalogs or textual description.
Videos can also walk the potential buyers through the hallway of the house you sell, giving them a more solid insight into the property. It can also show the neighborhood. In other words, real estate video marketing can help your target buyers to set clear expectations. It’s a powerful tool for trust-building.
Easy to Share
Real estate videos are versatile and shareable across multiple platforms from your website to social media profiles. For instance, you only need to upload the video on platforms like YouTube, then embed it on other social media posts, landing pages, even email newsletters.
It only takes a few clicks for a video to spread all over the internet. This engaging medium is so much more shareable than text-based content or images. The more you share it, the more people will know your property — which translates to more opportunities to convert them into customers.
Final Thoughts: Create Your Real Estate Videos Today
Real estate videos can be a powerful medium to make your business stand out among your competitors. It also makes it much easier for you to educate target customers about your properties seamlessly. With a well-made real estate video, you can give them a good sense of where the unit is located, how the surrounding looks like, etc.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).