so you have a website right but its not showing up on google and its slow that means you need technical seo many people think seo is just about adding keywords in blogs but thats not true technical seo is very important too and if you ignore it your website will not do well
if you have a business and want to get more visitors online you need to work on technical seo or hire a seo company or digital marketing agency that knows how to fix these issues but first lets see what technical seo is and why it is so important
what is technical seo
technical seo is like the bones of your website if they are weak your site will not stand strong even if you have the best blog posts and amazing products google will not rank your site if it cannot read and understand it properly
technical seo is about improving the parts of your website that help google crawl and index your pages properly this helps your site show up when people search for your services or products
why is technical seo important
when your website has good technical seo it will load fast work on mobile and be easy for google to understand this means more visitors and more customers
if your site is slow people will leave if it does not work on phones people will leave if google cannot read your site it will not rank high this is why seo companies and digital marketing agencies always focus on technical seo
how to improve technical seo
here are some important things you can do to improve technical seo
1 make your website faster if your site takes too long to load people will leave google also prefers fast websites so improve speed 2 make sure your website works on mobile most people browse on phones now if your site is not mobile-friendly you will lose visitors 3 use https for security google likes safe websites and users trust them more 4 fix broken links if someone clicks a link and gets a 404 error they might leave always check and fix broken links 5 create good urls short and simple urls are better for seo mysite.com/best-shoes is better than mysite.com/index.php?12345 6 make a sitemap this is like a map for google it helps google find and index your pages 7 improve website coding clean code makes your site faster and easier for google to understand 8 use schema markup this helps google understand your content better and can improve search results
common mistakes in technical seo
many websites make big mistakes in technical seo here are some you should avoid
- having a slow website speed is very important
- not making a mobile-friendly site
- not fixing broken links
- not using https
- bad url structure
- no sitemap for google
- not using schema markup
how a seo company or digital marketing agency can help
if you do not know how to fix technical seo it is best to hire an seo company or a digital marketing agency they can analyze your site find problems and fix them to improve your google rankings
an seo company knows how to make websites fast fix errors and improve technical aspects of seo a digital marketing agency also does this along with ads and social media marketing
the future of technical seo
technical seo keeps changing google updates its rules and websites must keep up in the future only fast secure and user-friendly websites will rank high so it is important to keep improving your site
if you want to stay ahead you need to work on technical seo and update your site regularly if you need expert help hire an seo company or a digital marketing agency to guide you keeping your website updated helps in maintaining a strong online presence also search engines love websites that are well-maintained and technically optimized by making small improvements often you prevent bigger problems later businesses that neglect technical seo struggle to compete in search rankings so staying updated gives you an edge another benefit of regular updates is improving user experience which leads to higher conversions and more revenue if your site is slow outdated or full of errors people will leave fast
final thoughts
technical seo is very important if you want your website to perform well on google it is not just about keywords and content you must improve speed mobile-friendliness and security if you do not fix these problems your website will not grow
so if you have a business and want more people to find you online work on your technical seo now and if you need help find the best seo company or digital marketing agency to assist you.