Welcome to Ranking By SEO Blog! Your trusted source for adequate SEO & digital marketing strategies. This blog takes a deep dive into the latest trends while providing procedures to enhance your marketing campaigns. SEO Companies like Atlanta Local SEO Company are the best helping hand for beginners & professionals looking to develop their SEO & marketing knowledge.
Below is a look at the core principles & standards that drive our editorial process:-
Editorial Principles
Atlanta Local SEO Company values content quality above everything else. It is exhibited in our editorial principles. These include:-
Extensive Research: Extensive research drives our content creation process. Atlanta Local SEO Company provide valid content free from errors & misleading facts.
Industry Expertise: They leave content creation to subject matter experts. These individuals use their industry expertise to craft value-driven content.
E-E-A-T: Experience, Expertise, Authoritativeness, & Trust are Google’s search quality rater guidelines. They optimize the content as per E-E-A-T standards to stimulate its authority & trustworthiness in the eyes of Google.
Readability: Simple & clear language is used in their content. Keeping the content concise, they deliver information effortlessly readable by all readers worldwide.
Value: They craft helpful content with actionable tips & insights. The recommendations cited in their content add to your knowledge of the subject matter.
Originality: Publishing extraordinary & original content is significant. The company ensure clarity by coming up with original content that creates trust with readers.
Style Guidelines
Style guidelines are meant to facilitate content consistency. These ensure that the content meets audience requirements while working well with their publishing requirements:
Consistent Tone:
They keep the tone simple, clear, & engaging. The approachable tone makes it effortless for our readers to go through the whole content. They use audience-specific voices in the content to maintain reader engagement.
Formatting & Structure:
Clear instructions on sentence structure, paragraph lengths, & sections are delivered to writers. These are consistent across all blog posts to ensure consistency in the content.
Terminology:
Guidelines for using industry-specific terms & jargon are outlined for writers. These are meant to bypass unnecessary complications & provide easily digestible content.
Editorial Process
The editorial principles guide the entire content creation process. This provides a consistent yet inclusive approach to the content they create for our readers.
Content Brief Creation
Start by creating a detailed content brief. Atlanta Local SEO Company content strategists conduct market research to formulate content briefs for every article. The writers then follow the brief to develop valuable & engaging content.
Value-Driven Content Creation
The writers undergo a detailed vetting process that aims to pinpoint their expertise. They specify writers with in-depth knowledge of the subject matter with a knack for making complex things simple. These specialists craft value-driven & engaging content that aligns with the content brief.
Fact-Checking
The content created by our experts is then forwarded to content editors. The first thing they do is to fact-check every claim made in the content. The claims are ascertained against trusted sources to ensure content accuracy.
Proofreading & Editing
The next step is to ensure content accuracy in terms of grammar, language & style. The SEO company expert editors go through every line to ensure it is free of errors. The editors ensure that the content is by the style guide.
Visual Appeal
The next step in our procedure is creating engaging visuals. These include images & custom illustrations that improve the visual appeal of the content. The images align with the visual identity of Ranking By SEO. The goal of the images is to make the content easier to read.
Review & Approval
The final review is performed after the visual appeal phase. Ensuring that the content meets editorial guidelines is the goal for this step. Content quality, facts, visual appeal, & alignment with core principles is verified in this step.
Content Updates
The SEO & digital marketing landscape is rapidly evolving. Atlanta Local SEO Company understand the value of content updates to assure the long-term accuracy of the content. Their detailed review & update procedure assures that the existing content is updated based on industry changes:
Performance Analysis
They analyze content performance in terms of readability & engagement. The insights enable them to pinpoint areas of improvement.
Content Adjustment
SEO experts keep track of industry standards, updates, & search engine regulations. This enables them to identify when the content needs updates. They make the crucial changes to ensure superior quality.
Reader Feedback
They value reader feedback for their content. It facilitates them to learn about the improvements they can make to further enhance content quality.
Ethical Considerations
They believe in creating honest, data-driven, & plagiarism-free content. Their team follows strict guidelines to ensure that the content is ethically sound. All sources are adequately credited & the content is fact-checked to avoid misinformation.
Objectivity & Bias
SEO companies create impartial & balanced content with 100% objectivity. They don’t let our personal biases get in the way of providing you with accurate information. Their distinctive perspective is presented to you so that you can make informed decisions backed by facts.
Respect & Sensitivity
They consider diverse audiences & their preferences when crafting content. Understanding cultural differences & sensitivities enables them to maintain a particular level of expertise for every demographic.
Transparency
Honesty & transparency are the foundation of the SEO editorial process. They provide accurate & latest information to guide your readers on their SEO & digital marketing journey. A focus on transparency enables them to provide thorough & unbiased information that can potentially be valuable for the readers.
Revision & Resubmission
The focus is on assuring that the content upholds the norms of quality & professionalism. They have a thorough revision & resubmission procedure that enhances the all-around quality of the final piece of content.
Feedback to Contributors
The content undergoes a thorough evaluation process. Our editors review every piece and highlight strengths as well as areas of improvement. The feedback is meant to facilitate content creators to create the best possible work.
Resubmission Process
Contributors are expected to work on the feedback & address the points of concern. The revised content is then submitted for further evaluation. The editors recheck the content to see if the feedback has been received or not. If the content meets the editorial standards, it is forwarded for publishing.
Corrections & Retractions
Content accuracy is a major emphasis for us. Their team creates data-driven content backed by proper references. Still, being human, there is always a margin for error. Throughout the editorial process & even after publishing, they fix any errors that are identified within the content.
Handling Corrections
They promptly identify & fix inaccuracies in the content. This enables them to retain the integrity of the content that they provide to the readers.
Retractions Policy
This doesn’t happen usually but they do have a policy to handle retractions. If there is a fundamental case in the content or some kind of information that has become obsolete, they retract it as soon as possible. They highlight the retracted content & deliver an explanation for it to maintain transparency.