so you like pretty rooms nice houses cool looking offices right interior designers are the people who make places look awesome they pick colors furniture lights and all the small things that make a room feel good they make homes cozy and offices stylish but how do people find these interior designers when they need them do they walk around looking for signs nope thats where seo comes in seo helps people find designers online just by searching
seo services mean search engine optimization big word huh but it just means helping a website show up on google or bing or yahoo when someone searches for something like best interior designer near me
why seo is important for interior designers
imagine you are looking for a new chair you dont know where to go so you take your phone and type best chair for my room google shows you a list of websites you click on the first one maybe the second one but not the tenth one right thats why seo is super important for interior design firms if they are not on the first page of google people may never find them
how does seo work for interior design firms
seo is like a game with rules google decides which websites get to be first in search results the better a website follows the rules the higher it goes in the list but these rules are not written in a book they change a lot but here are some of the important things
1 using the right words when people search for something they type words like modern living room ideas or best interior designer in london interior designers need to use these words in their websites google sees these words and says okay this website is good for this search
2 fast websites have you ever clicked on a website and it takes forever to open ugh annoying right google thinks so too if a website is slow google will not put it high in search results interior design firms need fast websites
3 pictures and videos interior design is all about looks people love pictures and videos google loves them too if a website has high quality pictures of beautiful rooms and cool videos of home makeovers google will rank it higher
4 mobile friendly have you ever tried to open a website on your phone and it looks weird or too small or buttons dont work bad experience google hates that too websites need to work well on phones because most people search on phones now
5 good content google loves helpful content if an interior design firm writes blogs like how to choose the best sofa or top 10 color trends for 2024 google will see that and say okay this website is useful lets show it to more people
local seo for interior design firms
most people want an interior designer near them if someone in new york searches for interior designers they dont want a firm in paris thats where local seo helps if a firm puts their address phone number and google my business profile they can appear in searches for their city or town
getting reviews is also a big deal if many happy customers leave good reviews on google it tells google this business is trusted lets show it to more people
seo mistakes that interior designers make
sometimes people do seo wrong here are some big mistakes
- 1 ignoring seo some interior designers think oh i will just post pretty pictures on instagram but what if people search on google instead seo makes sure they get found in many ways not just social media
- 2 not using the right words using words like amazing style is nice but people search for specific things like boho chic interior designer in dubai so firms need to use the words people actually search for
- 3 forgetting about old blog posts if a website has a blog post from 2018 talking about design trends that is old news google may stop showing it interior designers should update old posts with new info
- 4 not checking results seo is not magic you have to check whats working and whats not using tools like google analytics helps see how many people visit the site and what they search for
how to start using seo for an interior design firm
so what should an interior designer do to get better at seo here are steps
- 1 find the right keywords use tools like google keyword planner to see what people search for
- 2 make a good website fast mobile friendly easy to use with lots of pictures and videos
- 3 write helpful blogs at least once a month about design tips trends and ideas
- 4 get listed on google my business add address phone number and pictures
- 5 ask happy clients for reviews good reviews help seo
- 6 keep learning seo changes so its important to stay updated on new trends
- 7 use social media to share your work and attract visitors to your website
- 8 build backlinks by collaborating with design blogs and magazines
- 9 optimize website images to load faster and improve user experience
final thoughts
seo is like planting a tree it takes time but once it grows it gives a lot of benefits interior design firms that use seo can get more clients more business and more success so if you are an interior designer dont ignore seo start now with the best seo company and watch your business shine