Every time you come across a beautiful dress, you turn it around and reach for a mini tag at its neckline. Of course, it is to find the size of the clothing, but have you ever given it a deeper look? At times, the tag says more than just the size.
Such as your favorite shop, H&M. All the outfits you have ever bought from them have tags also known as woven labels, on them. These labels read the logo of H&M, the size, made in China, and have mini pictures at the bottom. Those are laundry symbols and are different for every clothing. They indicate washing style, bleaching, iron temperatures, etc.
Made up of polyester and cotton, these little pieces of fabric are actually, a miniature guide. They are a great way for any brand to display its name. For example, the red font on a white background makes the logo even more visible and helps customers remember.
Hence, no wonder the fabric is only around an inch or two, but it plays a massive part in effective promotions. They carry logos, numbers, sizes, messages, and quite every color that you think of.
Five Marvels Of A Woven Label
So far, we have discussed how woven clothing labels have made our lives tranquil. With everything already mentioned on the tag, it is easier to buy the right size and skip the need to exchange or return.
Moreover, we have also made it clear that these labels are not just for customers, but they also benefit the owners. Such as the above example of H&M but that is not all. Below is a deeper analysis of how, in numerous ways, a woven label benefits its users.
- Sturdy Identity
Having discussed that already, we know that a logo design is a brand’s precious identity. Therefore, anything that carries the theme must stay in place, obvious enough for customers to grasp. Thus, the solution is woven labels where a combination of cotton and polyester fabric aids the sturdy design.
The grip is so strong that even after several washings, they remain in place affixed to the collar of a shirt. Other than the collar, you will find them in seams on the sides of the waist. This fixed placement of the tabs enables customers to identify the brand within seconds. Hence, we prove that product tabs are a great way of ensuring brand-loyal customers for your business.
- Quality Assurance
The second benefit that they bring to the table is the promise of quality. To understand this, you must think of yourself as a customer first. Now imagine holding a fabric that seems fine, but you are not sure if it is going to last long or stay intact after washes.
Then you reach out for the tab and realize two things. First, by touching it, you realize that the brand tab’s material is thick and strongly attached. This speaks volumes about the quality you are buying. Secondly, it tells you about how to look after the fabric so that it stays new for longer.
- Versatile Branding
Next up is the versatility – the ability of these woven labels to flexibly mold themselves and meet promotional needs. For instance, the brand tabs are free of any restrictions. The marketer can go for any color, any design and even experiment with the placement. The tabs just charmingly blend in everywhere.
Moreover, the custom Woven Labels NZ are far better than readily available tags. They let you personalize and creatively present your brand. In addition, the labels are not confined to clothes only. They are so versatile that they go with shoes, bags, hats, and everything you might think of.
- Do Not Mess Up
Yes, the brand tabs neither mess up with the aesthetics of the outfits nor the comfort level. Just like how gracefully they settle in with their placement, they also are less likely to steal the limelight of the outfit. It is worth mentioning how they shine brightly within their zone and still not dim the light of any other thing.
Coming back to the comfort level… it is also true that the woven labels are deliberately prepared to be soft. There are very few instances where they cause itchiness or distress to the person wearing the garment.
- Establishes Trademark
If you are a brand-conscious person then you will relate to the fact that a famous woven label does make a difference. It helps an individual set an image out there in public that they only wear big brands. The trademark label makes them feel pleased and proud that the garment they have bought is elite.
Moving on, it also helps establish the market reputation of a product. For example, without the brand tabs, the garment is unidentifiable. You can never guess whether it is Nike, Outfitter, or a local one. On the other hand, if the fabric has a tag with a company logo, anyone can tell, just by looking, which brand it is. How impressive is that?
Summing it up
We had absolutely no idea when and how brand consciousness took over us, but it is too late to complain now. Knowingly or unknowingly, we all have made buying decisions dependent on big brand names. The reason is simple. As consumers, we assumed that globally recognized businesses would never compromise their quality. Thus, we never thought twice before buying their goods.
Then, over time, we grew so addicted that every time we see a product, we simply reach out for the woven labels. We are conditioned to look for a familiar brand name, and then we impulsively buy anything.
This is indeed the power of a Custom Woven Label and the clever brain of a marketer. The tags are a part of our lives in such a way that they never bother us. Rather, they help us in so many ways, such as with laundry instructions, size references, and brand identity. Moreover, they usually do not trouble the customer or ruin their wearing experience.